Amazon sales were once known for deals on tech products and pantry essentials, but nowadays, they're equally famous for discounts on buzzy hair tools, viral makeup products, and innovative skin care devices. To our delight, the retailer is offering an endless scroll of beauty deals during its Big Spring Sale that runs today, March 25, through March 31.
Even better, our eagle-eyed editors have spotted numerous ELLE Beauty Award winners among the discounts. So naturally, we gathered them all here for your shopping convenience. Why not take advantage of the mini Prime Day and upgrade your routine with the latest and greatest skin care, makeup, hair products, and beauty tools? Scroll through our editor-beloved picks below.
Olay's aptly named Super Serum earned ELLE's Future of Beauty Award in 2023 for its well-rounded ingredients list. The daily skin care staple has a low pH, which allows it to penetrate better, and features powerhouse ingredients like niacinamide, collagen peptides, vitamin C, and AHAs to hydrate, plump, and brighten.
"When Shark first came out with this product, everyone wanted to compare it to another tool that rhymes with Shmairwrap," we noted in ELLE's 2024 Tools and Treatments Awards. "The FlexStyle, however, is a unique tool. It can flip into an L-shape to be used as a lightweight and compact blow-dryer, and attachments—like an oval brush, a paddle brush, and two curlers that automatically wrap hair—make it a versatile multi-styler."
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“The formula [of this Maybelline mascara] is so light that you’d never know it’s filled with fibers,” celebrity makeup artist William Scott raved in our 2021 Future of Beauty Awards. “If I’m really going for length, I’ll pull one or two coats through the lashes, then do a final coat on just the tips to add extra length.”
This tool utilizes innovative SensoAdapt technology, which automatically and continuously adjusts the light’s power to suit your skin tone and safely remove hair. After three weeks of consistent use, one editor noticed less hair growth in the areas she treated with this award-winning Braun IPL device. She also reported that treatments are virtually painless.
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"At-home dermaplaning just got a bit more sophisticated," we noted in our 2024 Tools & Treatments Awards. "This handheld tool uses micro-fine edges that safely glide over the skin to exfoliate and remove peach fuzz. This also helps to boost cell turnover to reveal plump, youthful skin. Our tester reported that the tool was fast, easy to use, and left her skin looking and feeling refreshed."
Our editor noted that this award-winning Secret whole-body deodorant went on easily and blended into the skin without visible residue. Plus, the aluminum-free formula successfully kept odors at bay using ingredients like lactic acid.
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Therabody developed the TheraFace Pro after some customers reported incorrectly using a Theragun on their faces and necks to ease tension. Our editors love that this device offers three face-safe percussive attachments, plus targeted heads for cleansing, LED light therapy, microcurrent, and more.
This Ghd flat iron won a 2024 Tools & Treatments Award for its patented HD motion-responsive technology that delivers consistent heat and speedy straightening times. Our curly-haired reviewer reported fast, sleek results that lasted for days, reducing the need for touch-ups and minimizing the opportunity for heat damage.
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Ready for a fresh spring scent? This ELLE beauty award winner from Jo Malone features notes of Williams pear, white musk, and sweet pea, creating a soft scent our editors liken to that of "a spring meadow."
This 2024 Tools and Treatments Award-winning hair dryer is a game-changer for curly hair textures, as it helps minimize frizz and speed up dry times. Testers reported that the oversized diffuser attachment worked well on a variety of styles, from wash-and-go’s and braid-outs to sew-in extensions.
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Shop strategically during Amazon's Big Spring Sale, and you can score deals on ELLE award winners from Estée Lauder, like this waterproof, long-wearing foundation.
Our tester loved that this T3 hair dryer offers five flexible heat settings and three different speeds. After use, she noted that her hair felt "super soft and smooth."
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This wet-to-straight styler from Ghd makes it easy to achieve a smooth, bouncy blowout in one easy step. Pro tip: Start with the default setting to wick away moisture and straighten, then switch to the Shine Shot mode for the finishing touches.
This Wet Brush detangler won ELLE's 2019 Future of Beauty Award thanks to its innovative eco-friendly material. While it takes a traditional plastic hairbrush upwards of 450 years to decompose in a landfill, this option made from biodegradable plant starch breaks down within five.
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ELLE editors love how this 2020 Future of Beauty Award winner smartly calculates the best temperature (between 260 and 410°F) for your hair type and condition. All you have to do is input three stats on the device—texture, length, and color treatment—and you’ll receive a customized treatment.